Hoopla

Hoopla, founded in 2010 and headquartered in Silicon Valley, is the #1 sales motivation platform designed to enhance performance for sales, marketing, and customer service teams through gamification, data analytics, and broadcast-quality video. It offers a powerfully simple application that enables managers to quickly create contests, competitions, and leaderboards tied to any CRM metric, broadcasting live performance updates across TV, web, and mobile screens throughout the company. Hoopla transforms everyday work into engaging, competitive experiences by using races, tournaments, instant recognition, and automated celebrations to motivate teams and boost productivity. The platform connects directly to major CRMs like Salesforce, HubSpot, and Microsoft Dynamics, pulling live data to provide real-time performance visibility for sales activities such as pipeline generation, meetings booked, outbound tracking, call battles, and deal-close races. It also supports customer service teams by tracking churn risk, renewal performance, onboarding speed, and handling metrics to foster accountability and celebrate wins immediately. Hoopla’s gamification helps reduce call handling times and agent burnout by turning shifts into team sports through live scoreboards and hourly competition broadcasts. Hoopla offers flexible broadcasting options—including proprietary hardware TV displays provided at no cost, URL links, and use of client hardware—ensuring full engagement for in-office, remote, and hybrid employees. Its Motivation Engine automatically converts raw performance data into leaderboards, contests, and recognition moments 24/7, accessible on any device including iOS and Android with features like push notifications, Faceoff challenges, and photo sharing. With 16 years of focused innovation, Hoopla integrates a built-in rewards store where points earned through competitions and milestones can be redeemed for customizable prizes. The platform requires no complex technical setup, seamlessly connects to existing systems, and boasts 99.998% uptime on its hardware, offering reliable tools and best practices to drive measurable gains in sales productivity and team performance company-wide. Hoopla’s mission is to cultivate a play-to-win culture that makes work fun, competitive, and deeply motivating, turning data into undeniable insight and inspiring continuous improvement across diverse industries.