BuiltWith

BuiltWith is a comprehensive website profiler and business intelligence platform founded in 2007 that specializes in technology adoption, usage analytics, lead generation, competitive analysis, and ecommerce data across the internet. It tracks over 125,199 internet technologies including analytics, advertising, hosting, content management systems (CMS), frameworks, widgets, content delivery networks, web standards, and web servers. BuiltWith also monitors more than 2,500 ecommerce technologies and 2 billion unique ecommerce products on over 26 million ecommerce websites, providing detailed attributes such as spend, revenue, employee count, social media presence, industry, location, and rank. Its products include a sales intelligence, market analysis, and lead generation tool focused on web technology, alongside an API that automates web technology lookup requests. The platform offers weekly trends on internet technology usage and global ecommerce sales trends, with data coverage extending back to January 1985. BuiltWith’s tools enable businesses to identify companies adopting competing technologies in real time, build high-intent prospect lists based on technology signals, spending, and lifecycle events, and connect this enriched data directly into CRM, sales, marketing, support, and AI platforms. Additionally, BuiltWith supports tracking verified AI adoption by detecting companies using AI agents, managed cloud platforms (MCP servers), language model files (llms.txt), AI software development kits (SDKs), inference APIs, and modern developer infrastructures. This is facilitated through AI-ready APIs, MCP tools, and developer SDKs. Leveraging over 20 years of adoption data, BuiltWith helps users validate investments, identify emerging technology leaders, and monitor declining incumbents across a broad range of more than 125,000 technologies, ultimately empowering businesses to make informed decisions and enhance their online presence.

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