Rival IQ

Rival IQ is a Seattle-based Software as a Service company founded in 2012 that specializes in delivering impactful digital marketing analytics with a competitive edge. The company’s mission is to simplify the increasingly complex and data-driven world of digital marketing by providing marketers with faster, smarter, and more accessible tools. Rival IQ helps marketers succeed by offering on-demand analytics and reports that empower them to outperform competitors, enhance digital initiatives, and demonstrate marketing effectiveness. The company’s expert team includes veteran software entrepreneurs, leading developers, marketers, data specialists, and growth hackers dedicated to making social media data easier to find, analyze, and act upon. Rival IQ provides advanced social media marketing analytics and competitive intelligence tools that enable marketers to make informed decisions, track performance, and uncover opportunities across major social channels and the web. Their offerings cover competitive analysis, SEO, social reporting, and content marketing tools. Rival IQ is driven by core values such as transparency, trust, diversity, work-life balance, customer appreciation, and data-driven decision-making. These values guide the company’s commitment to the well-being and success of its employees, customers, vendors, and the wider Rival IQ community. The leadership team includes John, a serial entrepreneur who manages operations and brings extensive startup experience; Seth, an engineer with a background at Microsoft and expertise in building scalable software; Arianna, a product manager from their parent company Quid, who brings deep industry knowledge and a multilingual, food-enthusiast perspective; Lisa, a world-class designer with previous experience at ESPN who enhances product and marketing visuals; and John C., an engineer also from Quid, known for his effective coding and diverse interests. Together, this team blends technical skill, creativity, and customer focus to continuously improve Rival IQ’s products and services.