LoyaltyPlant is a New York-based B2B SaaS company providing a customer engagement platform for restaurant chains: branded mobile ordering apps, a loyalty and gamification engine, and a CRM with marketing automation. Founded in 2016 by Vas Diachenko (CEO), the company serves 600+ restaurant brands across 30+ countries, including Papa Johns UAE, L&L Hawaii Barbeque, KFC, Cousins Maine Lobster, and The Fat Pizza. LoyaltyPlant operates in the loyalty management and restaurant technology category, competing with other direct-ordering and CRM providers serving multi-location restaurant operators.
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