CMNTY

MarketResponse is a data and insights agency that focuses on understanding customer and human behavior to support marketing and experience decisions. The company provides market research, customer and employee experience programs, brand and reputation research, and strategy, design and innovation services. Its offerings include quantitative and qualitative research, customer journey mapping, customer and employee satisfaction surveys, and employer branding support. MarketResponse also supplies marketing data, segmentation and data science services such as dashboarding, marketing automation, predictive modeling and big data analytics. With its own AI-powered research technology, online community platform CMNTY, CX platform Underlined, and tools like Direct Feedback, CDP Connect, ETL Designer and GIS Analyzer, it supports continuous insight generation and activation across brands and organizations.