CMNTY

CMNTY is the AI-powered online community platform developed and operated by MarketResponse, a data and insights agency focused on understanding customer and human behavior to support marketing and experience decisions. MarketResponse offers a comprehensive range of services including market research, customer and employee experience programs, brand and reputation research, as well as strategy, design, and innovation services. Their offerings encompass quantitative and qualitative research, customer journey mapping, satisfaction surveys, employer branding support, marketing data, segmentation, and advanced data science services such as dashboarding, marketing automation, predictive modeling, and big data analytics. MarketResponse employs high-end, AI-driven technology, including the CMNTY platform, along with their CX platform Underlined and tools like Direct Feedback, CDP Connect, ETL Designer, and GIS Analyzer, to facilitate continuous insight generation and activation across brands and organizations. The agency emphasizes a deep, human-centric understanding of people—motivations, behaviors, and future expectations—to help clients make smarter choices, carve out unique brand positions, and create exceptional customer and employee experiences. With a multidisciplinary team of 90 professionals across ten nationalities—including market research analysts, behavioral and data scientists, software developers, brand strategists, CX and EX specialists, content marketers, creative designers, and brand journalists—MarketResponse operates globally in over twenty countries. Headquartered in Utrecht with offices in Amsterdam and New York, they combine AI-powered research technology, premium partnerships, and a collaborative CX and EX insights ecosystem to enable brands and organizations to stay agile and build future-proof, exceptional brands. Central to their approach is a commitment to genuine partnership, data integrity, and delivering what works best to their clients, embodied in the company’s core values symbolized by the GEM diamond motif.