Nielsen

Nielsen is a global performance management company that offers a deep understanding of consumer behavior regarding media consumption and purchasing. Its Watch segment delivers Total Audience measurement services for all content types—video, audio, and text—across various devices, benefiting media and advertising clients. The Buy segment provides the only global overview of retail performance measurement for consumer packaged goods manufacturers and retailers. By merging data from its Watch and Buy segments with other data sources, Nielsen supplies clients with analytics aimed at enhancing performance. Additionally, Nielsen is committed to developing innovative media solutions that promote accessibility and inclusivity for diverse audiences.