Influencer Orchestration Network is a market-leading brand and a powerful content provider. Musical.ly, the popular lip-syncing app, was founded. ByteDance, located in Beijing, bought Musical.ly and renamed it TikTok before entering Europe about two years later. Since then, the short-form video platform favored by Generation Z has grown in popularity because of its user-friendly experience and the rise of the platform's unfiltered influencers.
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